If you go around and ask 100 different people what they thought "marketing" was you would probably get 100 different answers. To give you a general understanding, it is a set of controllable, tactical tools that a business would use to produce the desired response from their target demographic. Anything that a company can do to influence the demand for their product is a form of marketing. This includes, but is not limited to, advertising, selling and the delivery of the product to the customer.
We are going to break it down the four types of marketing into general groups: Product/Service, Cost, Distribution, and Promotion.
Each of these groups is compiled with it's own set of tools:
A combination of these tactics will give your business it’s desired result, an effective marketing strategy. When a proper marketing strategy is in place customers will view the product or service as an item of value. Establishing the product’s position within its target demographic.
This is not to under emphasize the importance of the many different marketing tools, but to be aware that there are a collection of moving parts. Even though, the manner these in which these four types of marketing (product/service, cost, distribution, and promotion) are presented they are strongly focused on identifying the seller’s view of the target demographic. The main concern for marketing is to influence the customer to purchase. In order to do that they must appeal to the buyer’s view of the product.