Want to BOOST your Instagram's visibility? Add hashtags to your Story!
Like many of us, you have invested a heavy amount of resources into your social media platforms. Creating, capturing and crafting the PERFECT Instagram account. Putting yourself into some delicate situations to get the best shot. Spending hundreds of hours testing different filters and coming up with amusing captions.
When you "do it for the GRAM" the goal is to get the most views for your incredible content. By adding hashtags to your Story, you can give you content a higher chance of being discovered by new audiences. As users search for popular hashtags on Instagram they will be able to view active, real-time Stories on that specific hashtag's page.
Instagram LOVES hashtags. It makes sense that they would make the Instagram Story feature 100% capable of supporting hashtag use.
In order to add hashtags your Story you can:
Hashtags can be placed directly on the image. Instagram allows you to use a little creative freedom when using text or stickers, with options like changing the font type, stylization, alignment, and much more.
Remember that over using hashtags in any form can come off looking "spammy," so be strategic with how you use these methods.
With the good, comes the bad. Placing hashtags in your Instagram Story (even if your profile is set to public) does NOT guarantee that your images or videos will be included in the Story of a specific hashtag page. The aggregation of the hashtagged Stories depends on your page's engagement and quality of content.
That being said, adding hashtags to your Story is definitely worth the try. Personally I have experienced 3x the amount of engagement when my Instagram Story has been included in the hashtag Story pool. With these features you have the potential to reach audiences in the thousands. Its no longer a question of if you should use hashtags in your Instagram Story, but how do you to use these techniques to your advantage.